How do I use the Keyword Tool by Google
There are three ways to access the AdWords Keyword Tool: from within one of your ad groups; from your AdWords account's Tools menu; and from an external URL. Using the Keyword Tool from within your ad group will give results based on your campaign settings and your account's performance history. Instructions for using this tool are below.
The Keyword Tool in your account's Tools menu and the external Keyword Tool don't consider either of these factors. Instructions for accessing these are at the bottom of the page.
To access the Keyword Tool from within one of your ad groups:
1.Sign in to your AdWords account at https://adwords.google.com/.
2.Select the appropriate campaign and ad group.
3.Select the Keywords tab.
4.Click Keyword tool.
5.In field labeled How would you like to generate keyword ideas?, use the options labeled Descriptive words or phrases, Website content, or Existing keyword to create a keyword list. You can switch between options without losing your work. Detailed instructions for using each option are below.
6.Show or hide columns in the statistics table for each group with the Choose columns to display drop-down menu.
6.1Select a column that you'd like to show or hide. After the table updates, you can select another column to show or hide, and so on.
6.2Select Show all to see all columns.
6.3Select Show defaults to restore the three columns that were showing originally: Advertiser Competition, Last
6.4Month's Search Volume, and Avg. Search Volume.
7. If you show the Estimated Ad Position or Estimated Avg. CPC columns, a field labeled Calculate estimates using a different maximum CPC bid will appear. If you leave the field blank, the estimates in these two columns will be based on the maximum cost-per-click (CPC) bid that would likely put your ads in the first, second, or third position on a Google search result page. To see how the estimates change, enter a different maximum CPC and click Recalculate.
8.Build your keyword list in the shaded box.
8.1Match Type: Use the drop-down menu in the Match Type column if you'd like to change the match type for all your keyword results. The keywords are a broad match by default.
8.2Add: Click Add next to a particular keyword to move it to the keyword list in the shaded box. The keyword will be added as a broad match. If you'd like to add it as a phrase, exact, or negative match, select your preferred match type from the drop-down menu next to Add. Keywords already in your ad group will be marked In ad group, and you won't be able to move them to your keyword list. (Important: Keywords in your account will not be marked if you access the Keyword Tool from the Tools menu or from the external URL. If you access the tool in one of these ways, be careful not to add keywords to an ad group where they already exist. If you do, you'll overwrite the keywords' destination URLs and cost-per-click (CPC) bids.)
8.3Add all: Click this link at the bottom of the table to add all keyword results to the shaded box. Remember that you only want to add targeted keywords to your ad group. If the Keyword Tool has given you a long list of keywords that don't all closely relate to your product or service, you most likely do not want to click Add all. Instead, add individual keywords per the instructions above.
8.4Remove/Remove all: Click Remove next to each keyword in the shaded box that you no longer wish to include in your ad group. Or, click Remove all to clear all the selected keywords from your ad group.
8.5Click Add your own keywords to expand a field and add any more keywords that you think of. Click Add to List when you're done.
8.6Click Get more related keywords to generate additional keyword ideas based on the keywords you selected for your ad group. This feature is a useful way to refine your original Keyword Tool results.
9.Download keywords by clicking text, .csv (for excel), or .csv. You'll need a spreadsheet program to open a .csv file.
10.Click Save to a different ad group if you'd like to save your keywords to a different ad group than the one from which you accessed the tool. Choose your preferred campaign and ad group from the drop-down menus.
11.Click Estimate Search Traffic to see traffic estimates for the keyword list you've built.
11.1 Click delete next to any keywords you no longer want.
11.2 Click Save Changes at the bottom of the page when you're happy with your keyword list.
11.3 Your new keywords will be lost if you click Cancel. We recommend that you not click Estimate Search Traffic until you've finished building your keyword list.
12. If you didn't go to the Estimate Search Traffic page, save your keywords by clicking Save to Ad Group in the shaded box.
For more information to :
http://adwords.google.com/support/bin/answer.py?hl=en&answer=25918
There are three ways to access the AdWords Keyword Tool: from within one of your ad groups; from your AdWords account's Tools menu; and from an external URL. Using the Keyword Tool from within your ad group will give results based on your campaign settings and your account's performance history. Instructions for using this tool are below.
The Keyword Tool in your account's Tools menu and the external Keyword Tool don't consider either of these factors. Instructions for accessing these are at the bottom of the page.
To access the Keyword Tool from within one of your ad groups:
1.Sign in to your AdWords account at https://adwords.google.com/.
2.Select the appropriate campaign and ad group.
3.Select the Keywords tab.
4.Click Keyword tool.
5.In field labeled How would you like to generate keyword ideas?, use the options labeled Descriptive words or phrases, Website content, or Existing keyword to create a keyword list. You can switch between options without losing your work. Detailed instructions for using each option are below.
6.Show or hide columns in the statistics table for each group with the Choose columns to display drop-down menu.
6.1Select a column that you'd like to show or hide. After the table updates, you can select another column to show or hide, and so on.
6.2Select Show all to see all columns.
6.3Select Show defaults to restore the three columns that were showing originally: Advertiser Competition, Last
6.4Month's Search Volume, and Avg. Search Volume.
7. If you show the Estimated Ad Position or Estimated Avg. CPC columns, a field labeled Calculate estimates using a different maximum CPC bid will appear. If you leave the field blank, the estimates in these two columns will be based on the maximum cost-per-click (CPC) bid that would likely put your ads in the first, second, or third position on a Google search result page. To see how the estimates change, enter a different maximum CPC and click Recalculate.
8.Build your keyword list in the shaded box.
8.1Match Type: Use the drop-down menu in the Match Type column if you'd like to change the match type for all your keyword results. The keywords are a broad match by default.
8.2Add: Click Add next to a particular keyword to move it to the keyword list in the shaded box. The keyword will be added as a broad match. If you'd like to add it as a phrase, exact, or negative match, select your preferred match type from the drop-down menu next to Add. Keywords already in your ad group will be marked In ad group, and you won't be able to move them to your keyword list. (Important: Keywords in your account will not be marked if you access the Keyword Tool from the Tools menu or from the external URL. If you access the tool in one of these ways, be careful not to add keywords to an ad group where they already exist. If you do, you'll overwrite the keywords' destination URLs and cost-per-click (CPC) bids.)
8.3Add all: Click this link at the bottom of the table to add all keyword results to the shaded box. Remember that you only want to add targeted keywords to your ad group. If the Keyword Tool has given you a long list of keywords that don't all closely relate to your product or service, you most likely do not want to click Add all. Instead, add individual keywords per the instructions above.
8.4Remove/Remove all: Click Remove next to each keyword in the shaded box that you no longer wish to include in your ad group. Or, click Remove all to clear all the selected keywords from your ad group.
8.5Click Add your own keywords to expand a field and add any more keywords that you think of. Click Add to List when you're done.
8.6Click Get more related keywords to generate additional keyword ideas based on the keywords you selected for your ad group. This feature is a useful way to refine your original Keyword Tool results.
9.Download keywords by clicking text, .csv (for excel), or .csv. You'll need a spreadsheet program to open a .csv file.
10.Click Save to a different ad group if you'd like to save your keywords to a different ad group than the one from which you accessed the tool. Choose your preferred campaign and ad group from the drop-down menus.
11.Click Estimate Search Traffic to see traffic estimates for the keyword list you've built.
11.1 Click delete next to any keywords you no longer want.
11.2 Click Save Changes at the bottom of the page when you're happy with your keyword list.
11.3 Your new keywords will be lost if you click Cancel. We recommend that you not click Estimate Search Traffic until you've finished building your keyword list.
12. If you didn't go to the Estimate Search Traffic page, save your keywords by clicking Save to Ad Group in the shaded box.
For more information to :
http://adwords.google.com/support/bin/answer.py?hl=en&answer=25918
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